Two brokers can look alike on paper and differ once the account is open: real fees, platform quality, safety of funds. Here's what we look at first when we put them head to head.
🛡️ Regulation first
A serious broker is overseen by a recognised regulator: FCA in the UK, SEC in the US, CySEC in Cyprus, ASIC in Australia. That's what guarantees segregated client funds, audited accounts and, often, a deposit-protection scheme. We only compare regulated brokers: the safety of your capital comes before everything else.
💰 Real cost, not the headline price
A broker's true cost is the sum of everything: spread, commission, FX conversion, inactivity fees, withdrawal fees. Two '0 commission' platforms can cost twice as much as each other once you add it all up. We compute the total cost on real investor profiles, not on the marketing promise.
🎯 Matched to your profile
Investing in ETFs for the long run, trading crypto or buying your first shares: each goal calls for a different broker. Range of assets, platform quality, fees, support: we assess what actually matters for your use case, to help you choose between two brokers with eyes open.