Transparency
Affiliate Disclosure
HelloBrokers is funded by affiliate commissions. This page documents the exact nature of those commissions, the safeguards we put in place so that this model does not contaminate our editorial work, and what it concretely means for you as a visitor.
Last updated · May 19, 2026
01 The model
How we make a living
HelloBrokers charges nothing to visitors (the site is free and requires no sign-up) and nothing to the brokers we review (we have no paid listing service). Our revenue comes exclusively from affiliate commissions, paid by certain brokers when a visitor to hello-brokers.com opens and funds an account after following one of our links.
These commissions are paid by the brokers to HelloSafe SAS through the tracking platform wecantrack, which acts as the technical intermediary between us and the brokers' affiliate programs. The amount varies depending on the broker, the profile of the client acquired and the country. Typically between $50 and $600 per funded account.
No visitor pays a single euro more for using our links. The broker absorbs the cost of acquisition within its overall marketing budget. From the visitor's point of view, opening an account with a broker through our link costs exactly the same as going there directly.
02 Labelling
How we flag our links
Every affiliate link that points to a broker is flagged both technically and visually:
• Technically. The HTML attribute rel="sponsored" is added to each affiliate link, in line with Google's recommendations. This attribute signals to search engines that the link is commercial.
• Visually. On every broker page, a label “Sponsored link · We earn a commission” is displayed next to the “Visit this broker” button. No affiliate link is hidden inside editorial copy.
Links that are not affiliate links (links to regulators, to a broker's official documentation, to other internal pages of the site) do not carry the sponsored flag.
03 Safeguards
What this model does not influence
The business model could technically create an incentive to favour the brokers that pay the highest commissions. We have put several safeguards in place to prevent that drift:
• The score comes before the partnership. A broker is rated according to our methodology before any potential partnership is activated. The score is public and is not renegotiated.
• No editorial clause in affiliate contracts. We systematically refuse any clause that would require a minimum score, preferential placement, or changes to editorial copy.
• Coverage of non-affiliated brokers. We publish reviews of brokers that have no affiliate program, or whose program is not accessible to us. If these brokers are among the best under our methodology, they appear at the top of our rankings despite the absence of any commission.
• Identical methodology for all. The minimum $2,000 test, the 50 orders executed, the reading of the contracts: these steps apply identically, whether a broker is a partner or not.
• Public list of partners. On each broker's page, we explicitly state whether we have an active partnership with that broker at the time of publication.
04 Country routing
Affiliate links by country
Brokers' affiliate programs vary depending on the country of the client acquired: a broker may pay us for an account opened in France through its CySEC entity, but not for the same account opened in the United States through its SEC entity. To serve the right link to the right visitor, we use a country-routing logic based on the country code detected by Cloudflare (CF-IPCountry).
If you are in a country where the broker does not pay us, we still redirect you to the broker's official website, but without an affiliate link. The editorial content of the review remains identical.
This logic is documented in the site's code (see methodology and the comments in functions/go).
05 Compliance
Regulatory compliance
This disclosure policy operates within the framework of:
• Article 20 of French law no. 2004-575 of June 21, 2004 on confidence in the digital economy (LCEN), which requires that any commercial communication be clearly identified.
• The recommendations of the DGCCRF on misleading commercial practices (article L.121-1 of the French Consumer Code).
• The U.S. FTC Endorsement Guides for visitors outside the EU.
• Google's recommendations on affiliate links (use of rel="sponsored", explicit disclosure next to the link).
06 If you want to help
How to support us (if you wish to)
If our reviews have been useful to you and you decide to open an account with one of the brokers we cover, going through our links helps us fund the editorial work, at the same cost to you as going direct. If you would rather we did not get paid, you can always type the broker's URL straight into your browser. The score we publish will not change.
If you notice editorial behaviour that seems to you incompatible with our independence charter, write to us via the contact form. We take every report seriously.